Tag Archives: Sales

Driving Offline Sales With Your Mobile Application

Many retailers are investing in mobile apps, not primarily to drive transactions directly from this new channel, but to drive offline sales. Their focus is not to get customers to buy via their mobile phone but to extend the phone … Continue reading

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Tips for Using a Soft Approach to Make the Sale

Soft-sell marketing is a subtle yet persuasive, low-pressure method of selling your products or services. The basic premise of soft selling is that your focus is on developing relationships instead of aggressively pitching your wares from the moment (or even … Continue reading

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