Do you ever wish you could get an SEO checklist from Google on what you should and should not be doing with your website? You’re about to get the next best thing. This three-part series covers the SEO Site Review given at Google I/O 2010, and is filled with tips you can use to improve your site’s rankings, taken straight from Google’s Matt Cutts and other Google representatives.
Google just recently conducted an SEO Site Review in Google I/O 2010 on May 19- 20, 2010 in Moscone Center San Francisco USA.
The SEO Site Review session is a tech talk by experts on the Google Search Quality team, headed by Matt Cutts. You can view an exact video of the talk.
Matt Cutts and his team of experts provides deep insights and tips, illustrating the modern approach to Google search engine optimization by examining real websites on the Internet. Since the video is over an hour long with lots of spontaneous talks, this article presents an overall summary categorized and organized into five important sections:
1. Web Design – Technical/Webmaster related. These tips cover the web design and affect the webmaster who handles technical-related factors that can affect the SEO effectiveness of the website.
2. Onsite SEO issues – This information is useful for both the SEO in charge and the website owners to learn if their SEO strategies and techniques are updated, effective and within search engine guidelines.
3. Keyword Research. This section suggests tips and techniques for researching keywords or niches that will bring the best results to the SEO campaign.
4. Link Building – This area suggests important tips useful for managing the quality of inbound and external links in the website.
5. Marketing – suggests effective ways for marketing the website without necessarily going overboard by spamming or engaging in practices outside of Google’s search quality guidelines.
It is surprising that Matt Cutts and his team picked up more SEO-related problems pertaining to onsite SEO and web design. These areas comprise 64 percent of the issues:
However, important issues were also discussed relating to link building, marketing and keyword research.
This first part will cover on “Web Design: Technical/Webmaster” SEO issues. The second part gets into keyword research, link building and marketing.
Finally, the third part looks at important onsite SEO issues that were discussed during the SEO Site Review 2010. Since this list of tips is long, a checklist can be prepared and downloaded from the third part if you are interested in implementing these suggestions on your website.
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Interesting points. Even doing the small things like making sure your meta tags and descriptions contain your keywords boosts your rankings. Especially for local searches. Looking forward to your next post.