Today, Google announced their beta Adsense for Mobile Applications. This allows developers to embed advertisements within Android and iPhone applications. In order to be accepted for the beta you will need to be able to provide a minimum of 100K daily page views, have a free application, able to implement now with a view to going live in 4 weeks and be able to participate for at least 3 months.
Incidentally, a Reuters interview with Microsoft published today states that Microsoft expect “Mobile phone advertising will account for 5-10 percent of global media ad spending within five years”.
So what kind of advertising might this be? mobile advertising forecast today. They expect mobile advertising to be worth in excess of €950 million in Western Europe by 2013. First Partner expect that the most dominant revenue stream will continue to be mobile internet search with applications making up less than 10% of the mobile advertising total revenue by 2013.
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