Effective Email Campaigns – Keep Your Email Marketing Consistent and Predictable

Imagine you had one lead, and you could spend all of your time getting that lead through the sales funnel to a purchase. How would you do it? What would you say? How much time would you spend on that lead?

Now imagine you’ve turned that one lead into a customer. And you can devote yourself to turning that one customer into a raving fan. What actions would you take?

Now…multiply that one lead by 5,000. What happens to your schedule?

Well, unless you have super powers, you can’t possibly do for the 5,000 what you did for the one.

There are only 24 hours in your already busy day.

And inevitably, the consistent, personalized attention you gave one prospect is forcibly

diminished into:

• A follow-up phone call every couple of months
• An occasional “mass” email
• A two-week long auto responder sequence

But just because you’re strapped for time doesn’t mean you should neglect your contacts. Your contacts deserve consistent, valuable communication from you whether you have one lead or a million. And they’re more likely to buy if you are someone they can trust…not just the person who sends them a promotional email once in a while.

Once in a while does not build relationships.

Ironically, most small business owners send emails when they want to run a promotion or when their sales numbers are down. Then, they can’t figure out why no one is buying.

No one is buying because your customers and prospects are working on their time. Not yours. And your only hope of closing additional sales is to be there at the exact moment your contacts decide to buy.

Chances are, that moment will not occur the last two days of the month.