So you’ve invested in building an iPhone, Android or Blackberry app. Now it’s time for your marketing team to drive adoption of the app, so you can justify the investment to your execs. Try following these top 7 marketing tips to get your customers to download, install and use your app.
On Your Web Store
Market your app on the homepage (or any content slot) on your Web store. Use your merchandising engine to present the app download banner if your users search or browse for items related to the app platform. For example, show your iPhone app banner when customers search or browse for anything related to an iPhone. If your customers are searching for iPhone related goods, chances are they own an iPhone and would use your app.
Barnes and Noble promoting their iPhone App
1-800 flowers promoting their iPhone App
Amazon.com promoting their new Android App
On Your Mobile Web Store
If you already have a mobile web store, promote your mobile app to customers who browse your mobile store using the same platform.
Amazon.com promoting iPhone App to an iPhone user on their Mobile Web site
More Information : http://www.getelastic.com/marketing-mobile-app/
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